Reels have taken over — and for good reason. With Instagram and Facebook both prioritising short-form video, Reels are now one of the most effective ways to increase reach, engagement, and brand awareness. But it’s not just about posting anything and hoping for the best.
To make Reels that actually get views, you need a blend of creativity, planning, and awareness of platform trends. Whether you’re a business owner trying to connect with your audience or a creator building your personal brand, understanding how Reels work is key.
1. Hook Your Viewer in the First 3 Seconds
Attention spans are short. Start strong with movement, text, or a compelling question that makes people stop scrolling. The first few seconds determine whether someone watches or skips — make them count.
2. Use Trending Audio — Strategically
Using a trending sound gives your content a boost in discoverability, but make sure it fits your message and tone. Don’t force it — adapt it to your niche or offer a clever twist that aligns with your brand.
3. Keep It Short and Snappy
Reels between 7–15 seconds perform well. Aim to deliver a clear, engaging message within that timeframe. Cut out fluff. Show one idea, one vibe, and leave them wanting more.
4. Add Value
Reels should educate, entertain, or inspire. Share a quick tip, a behind-the-scenes moment, or something relatable to your audience. If you’re just pointing at text or following a trend, make sure it still serves a purpose.
5. Brand It Subtly
Use consistent fonts, colours, or voice-over style to make it recognisably yours — but don’t overdo it. Focus on content first, branding second. Let the value speak before the visuals do.
6. Encourage Interaction
Ask a question, use polls or overlays, or add a CTA in the caption. Reels that prompt viewers to comment or share are more likely to get picked up by the algorithm.
Final Thought:
Great Reels aren’t about being perfect — they’re about being authentic, relevant, and intentional. With a bit of planning and creativity, you can create Reels that do more than look good — they perform, connect, and grow your brand.
